Aston Villa have announced a new partnership with NordVPN, with the global digital security company becoming the Premier League club’s digital security partner.
The partnership will focus on online security and digital engagement, with NordVPN set to work alongside the club to help supporters better understand the importance of protecting themselves online.
The agreement gives NordVPN an official association with Aston Villa and access to the club’s domestic and international fanbase. While the financial terms and duration of the partnership have not been disclosed, the deal adds another specialist technology category to Villa’s commercial portfolio.
The partnership reflects the increasingly digital nature of football fandom, with supporters engaging with clubs across websites, mobile applications, social media, streaming platforms and e-commerce. For NordVPN, the association provides an opportunity to connect its digital security proposition with a highly engaged global sports audience.
An Aston Villa spokesperson said, “In the modern age, where internet usage is such a cornerstone of everyday life, online security is paramount, and this exciting partnership allows our supporters to engage with the club and with each other on matchdays in a fast and protected environment. As we continue our growth off the pitch, a secure digital platform in which to not only engage but also to educate is another step on our journey together.”
Bob Brinklow, UK Country Manager for NordVPN, added, “At NordVPN, we believe that strong partnerships are built around shared values, trust, and meaningful connections with communities. Aston Villa’s close relationship with its supporters makes the club an excellent partner for us. Together, we aim to help fans better understand online security through digital activations and partnership initiatives, while supporting the club and its ambitions for success on the pitch.”
The partnership will include digital activations and initiatives designed to increase awareness of online security among Villa supporters.
The deal comes as football clubs continue to expand their commercial inventories beyond traditional sponsorship categories, with technology, data, cybersecurity and digital services becoming increasingly prominent.
For Aston Villa, the NordVPN partnership strengthens its presence in the technology-led sponsorship space, while giving NordVPN an official foothold within the global Premier League ecosystem.
