Mumbay FC have expanded their commercial portfolio for the Durand Cup 2026, naming Montag as the club’s title sponsor, Kelme as the official kit partner, The AC Wala as the official cooling partner, and Rubics Group as the official support partner.
The quartet of ties provide a big economic boost to the Mumbai-based team as it prepares for one of India’s most renowned football championships. The signings cover a variety of sponsorship categories, reflecting Mumbay FC’s rising popularity among businesses ahead of the next campaign.
Kelme, the club’s official kit partner, will provide match kits, training clothing, and performance wear for the upcoming season. The cooperation improves the club’s on-field identity while also increasing Kelme’s position in Indian football.
Montag joins as title sponsor, ensuring one of the club’s most visible branding assets for team gear and marketing campaigns. Meanwhile, The AC Wala has been designated the Official Cooling Partner, and Rubics Group has signed on as the Official Support Partner, further strengthening the club’s business ecology.
The deal highlights the rising importance of sponsorships in helping Indian football teams, as companies take advantage of the sport’s expanding fan base to increase exposure and interaction. Mumbay FC have expanded its business portfolio ahead of the Durand Cup by finding partners in the corporate, consumer services, and clothing industries.
The news also coincides with increased interest in Mumbay FC after Bollywood star Tiger Shroff joined the team for the Durand Cup. His affiliation has greatly increased the club’s exposure and drawn attention from supporters outside of the typical football audience. Shroff’s star power is anticipated to boost Mumbay FC’s commercial appeal and provide more value for sponsors through enhanced media exposure and fan interaction.
