The leading Indian industrial conglomerate, JSW Group has deepened its collaboration with the Indian Olympic Association (IOA), with JSW Inspire, the group’s activewear brand, remaining the official sports performance and lifestyle partner of the Indian contingent for the Glasgow 2026 Commonwealth Games (July 23-August 2) and the 2026 Asian Games in Japan (September 19-October 4).
The relationship will also extend to the 2026 IOC Youth Olympic Games in Dakar, Senegal, on October 31st, and the 2026 Asian Indoor and Martial Arts Games in Riyadh, Saudi Arabia, which begin on November 28.
The partnership is another step forward in JSW Group’s long-standing mission of enabling Indian athletes on the world’s largest stages. Since the Tokyo Olympic Games in 2020, JSW Inspire has been the apparel of choice for India’s best athletes, accompanying Team India through the Birmingham 2022 Commonwealth Games, the Hangzhou 2022 Asian Games, the Paris 2024 Olympic Games, and now into another defining chapter of Indian sport in 2026.
The continuance of this cooperation demonstrates JSW Group’s dedication to India’s Olympic goal, which goes well beyond competition. The Group’s persistent investments in athlete development, world-class infrastructure, high-performance centers, coaching excellence, and grassroots sports ecosystems have repeatedly played a transforming role in developing generations of Indian champions.
Parth Jindal, Founder and Director, JSW Sports, said, “For us at JSW, ‘Rukna Nahin Hai’ is more than a slogan; it’s our belief, our heartbeat. We have always aspired and worked passionately to develop sport in India, and nothing fills us with greater pride than watching our athletes bring victory to the country on the global stage. From day one we wanted to build a brand that is rooted in India but engineered for performance, and this collection reflects that, designed with the athlete at the core. This partnership with the IOA only strengthens our commitment to nurturing sport across the nation.
“We are thrilled to see our athletes wearing our colours again, and as Team India, we must make it our mission to come together and cheer them on as they step up to represent our great country. I see the jersey as our armour and urge every Indian to buy one and wear it with pride as we stand united behind our athletes.”
PT Usha, President, Indian Olympic Association, said, “The JSW Group has been a strong pillar in supporting India’s Olympic movement over the years. Their sustained vision has helped countless athletes fulfil their aspirations while bringing glory to the nation. We thank the JSW Group for their support to Indian sport and look forward to continuing this meaningful partnership.”
JSW Inspire has become a symbol of India’s athletic ambitions, a badge of pride proudly worn by the country’s top athletes as they fight against the best in the world. As Team India prepares for another campaign, JSW Inspire will once again stand with the country’s athletes, reflecting the spirit of excellence, perseverance, and national pride.
